|B. Braun Melsungen AG
|Medical Technology & Life Science
Create awareness, place topic, impart knowledge
With its comprehensive expertise and as an integral part of customer communication, B. Braun continuously advises physicians and hospitals on the topic of nutrition management. The short video portrait of nutrition expert Daniela Schweikert and her work at the University Hospital of Tuebingen, which was subsequently supplemented and continued by other video productions featuring the same protagonist, was the start of a comprehensive communications initiative to initially convey basic information and arouse interest in the topic through a personal and emotional approach to the subject.