Showdown for diversity

Customer Wintershall Dea AG
Year 2020
Branch Chemistry & Raw Materials
Country Germany

Staged campaign clip against racism

As part of the cooperation between Wintershall Dea and the North Hessian anti-racism initiative “Offen für Vielfalt” (Open for Diversity), this campaign clip was created in an advertising-aesthetic look with a focus on suspense and the visual language of soccer, in time for the planned European Football Championship in 2020.

The actors are all players of the two regional soccer clubs KSV Hessen Kassel and KSV Baunatal.

Anna-Maria Meller

Anna-Maria Meller

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