Stay present beyond the trade show appearance

Video Content
Formats
TRADE SHOW VIDEOS &
REPORTING

It is always great to appear at trade shows, but, depending on the scale, it can be a considerable investment. This means media coverage needs to ensure maximum visibility and reach. Trade show videos or fully produced video series available directly on site are the ideal medium for this. It enables you to reach also those members of your target audience who could not visit you at your stand and inform them about your news and innovation.

Your social media channels are ideal places to make use of your trade show coverage because content posted on Facebook, LinkedIn or Twitter works best if it is relevant and up to date. You can use a single video or a series of videos to feature a different product or service from your portfolio each day and publish it that same day, as our professional film crew can include an editor, who can immediately splice together any footage filmed on site, furnish it with text plates, music and subtitles and finalize it ready for publication. Start by reporting on a four-day trade fair presence with an intro video to build your image, for example, followed by one video per day, each highlighting a specific product. On the last day of the fair you can then round off the series with a review video to capture the atmosphere.

ALSTOM trade show video InnoTrans Berlin Day 1

TRADE SHOW VIDEOS / COVERAGE ​

• trigger emotions and help people identify with you
• can be published at the same time as your trade show appearance
• encourage more visitors to come to your trade show stand
• give exclusive insights into your latest innovations
• can be used across different media

WE’D BE HAPPY TO TALK ABOUT IT!

Do you want to make a trade show video? Are you looking for a creative, reliable partner?

WE’D BE HAPPY TO TALK ABOUT IT!

Do you want to make a trade show video? Are you looking for a creative, reliable partner?