Corporate films made to measure

SOCIAL MEDIA
ANALYSis

Successful social media videos are live, interactive and fast-paced, which is why the success metrics for social media videos continue to change. The times when videos could be assessed in terms of views and likes only are over. What makes a social media video successful now is high watch time and strong audience engagement. In other words, 3-second video views are easy to get, but a retention rate of 100% is practically unaffordable.

FACEBOOK Video Insights

• Complete views
• Average watch time
• 1-minute views
• 3-second views
• Viewer duration
• Video view rate
• Simultaneous viewers
• Facebook livestream
• Top videos

YOUTUBE Video ANALYTICS

• Views
• Impressions
• Watch time
• Average watch time
• Video engagement
• Video sentiment
• Individual users
• Views per viewer (average)

INSTAGRAM ANALYTICS

• Video views
• Impressions/reach
• Story views
• Instagram Stories reach
• Instagram Stories interaction rate
• Watch time
• Instagram Stories retention rate

72% of consumers prefer videos that are tailored to their interests. For this reason, successful social media videos need one thing above all: target group insight. We uncover this insight by carrying out social media analysis and then surveying your target group. We walk in your customers’ shoes and find out what their biggest concerns, challenges and desires are. This pain point analysis helps us find the relevant topics in your target audience and turn them into really good stories for social media.

SOcial MEDIA ANALYSIS

In-depth interviews

CONTENT STRATEGy

• Videos
• Photos
• Links
• Text posts
• Infographics
• Illustrations
• Animations

WE’D BE HAPPY TO TALK ABOUT IT!

Do you want to optimize your social media content? Are you looking for a creative, reliable partner?

WE’D BE HAPPY TO TALK ABOUT IT!

Do you want to optimize your social media content? Are you looking for a creative, reliable partner?