Corporate films made to measure
SOCIAL MEDIA
ANALYSis
Successful social media videos are live, interactive and fast-paced, which is why the success metrics for social media videos continue to change. The times when videos could be assessed in terms of views and likes only are over. What makes a social media video successful now is high watch time and strong audience engagement. In other words, 3-second video views are easy to get, but a retention rate of 100% is practically unaffordable.
We know the relevant metrics for the social media platforms Facebook, YouTube, LinkedIn, Instagram and Twitter and look very closely at how your videos are performing. We analyze your social media videos on the basis of the industry-standard social media KPIs and interpret which video content performs best and what could be improved upon. How high is the viewer retention and the average watch time? At what point do the unique viewers click away and why might that be? How high is the video engagement? How many clicks on your website do your videos generate and how many leads actually reach you?
FACEBOOK Video Insights
-
Complete views
- Average watch time
- 1-minute views
- 3-second views
- Viewer duration
- Video view rate
- Simultaneous viewers
- Facebook livestream
- Top videos
YOUTUBE Video ANALYTICS
- Views
- Impressions
- Watch time
- Average watch time
- Video engagement
- Video sentiment
- Individual users
- Views per viewer (average)
INSTAGRAM ANALYTICS
- Video views
- Impressions/reach
- Story views
- Instagram Stories reach
- Instagram Stories interaction rate
- Watch time
- Instagram Stories retention rate
72% of consumers prefer videos that are tailored to their interests. For this reason, successful social media videos need one thing above all: target group insight. We uncover this insight by carrying out social media analysis and then surveying your target group. We walk in your customers’ shoes and find out what their biggest concerns, challenges and desires are. This pain point analysis helps us find the relevant topics in your target audience and turn them into really good stories for social media.
SOcial MEDIA ANALYSIS
We analyze your social media content based on the industry-standard KPIs (key performance indicators) and channel metrics. Reporting gives you an overview of the past performance of your social media channels and the potential to improve your content.
In-depth interviews
These valuable video insights and needs analysis of your target group based on in-depth interviews and supplementary market research enable us to create social media reporting – the basis for social video content that is a perfect fit for your target audience.
CONTENT STRATEGy
We specify the right mix of content on your different social media channels and prioritize the most relevant types of posts. This social media strategy gives you clarity when planning your content.
- Videos
- Photos
- Links
- Text posts
- Infographics
- Illustrations
- Animations
WE’D BE HAPPY TO TALK ABOUT IT!
Do you want to optimize your social media content? Are you looking for a creative, reliable partner?
WE’D BE HAPPY TO TALK ABOUT IT!
Do you want to optimize your social media content? Are you looking for a creative, reliable partner?
MORE ABOUT SOCIAL MEDIA
INTERNATIONAL VIDEO PRODUCTION
VIDEO CONTENT FORMATS
EMPLOYEE GENERATED CONTENT
CORPORATE VIDEOS
IMAGE EDITING
