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Employee
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One-voice policies are a thing of the past at many companies. Gone are the days when small numbers of people such as spokespeople were responsible for sharing corporate news. Today, instead, employees become influencers and ambassadors for their companies as well. Employee generated content (EGC) is user generated content about a company or its products.

Employee Generated Content Support
Employee Generated Content Support

Mistakes to avoid when using employee generated content

Some companies have been guilty of using EGC more for its cost saving benefits for the production of corporate videos than for the purpose of employer branding. It is certainly true that professional film production can be cost intensive, especially when advertising agencies bring in additional people such as art directors and assistants, which can quickly eat up your budget.

At the same time, newer formats are becoming shorter and more fast-paced. This means you are dealing with short, instantaneous content formats, which do not require planning very far in advance and which must be published quickly and while they are still topical. Just getting a quote may take a day or two, and in today’s world that means your content may already be out of date. User generated content can also sometimes just be made up of moments too instantaneous to have much of a half-life, and it is sometimes only produced for in-house use anyway. Who wants to spend thousands of euros for a video clip that will be of no interest in a couple of days and has no chance of picking up an Oscar for Best Cinematography on your intranet?

It is therefore certainly a good idea to allow employees to produce some corporate videos quickly and effectively at no costs. This approach allows for a high output of fomats specific to your company and it leaves budgets for videos for a wider audience, where a company literally wants to be shown in its best light.

However, one of the biggest mistakes a company can make when using EGC is to focus exclusively on the cost-saving potential the format offers. Because one thing is clear: thanks to high-quality phone cameras, it can be very difficult today to tell the difference between user generated and professional content. But if the creator lacks technical knowledge (as we have seen all too often), the quality can be very poor, with a shaky camera, bad sound or poor use of lighting, which can leave the viewer wondering if they are watching a supernova explode, or indeed if it has been filmed in the pitch black.

Services we offer for your EGC

mmpro offers a range of support and services for each of the stages involved in producing EGC. These range from trainings and tutorials to quality control checks and secure storage of all your internal employee generated content.

Our AdmiralCloud-ESG license gives you access to a media asset management system where you can store all your user generated content. Content related to your company is therefore not divided up among the cell phones of your employees, which renders it useless for the future. Instead, it is uploaded to the AGC app and stored in a central, cloud-based location. An ideal platform separate from WhatsApp and WeTransfer where you can provide your content directly or in a series of autormatic workflows to various internal and external target groups.

Where we can help you with EGC

 

EGC recording equipment – easy-to-use gear

EGC concept design – storytelling and video composition

EGC tutorials – either via webinars or in person

EGC upload – via cloud-based AGC app

EGC packaging – i.e. in relation to corporate identity

EGC polishing – general quality control check

EGC editing – inc. selecting and cutting material

EGC reproduction – conversion processes and generating links

EGC distribution – effective publishing

EGC management – secure management in a DAM

WE’D BE HAPPY TO TALK ABOUT IT!

Would you like to benefit from EGC in your business? We are here to help you with technical and concept implementation.

 

Privacy Policy

WE’D BE HAPPY TO TALK ABOUT IT!

Would you like to benefit from EGC in your business? We are here to help you with technical and concept implementation.

 

Privacy Policy

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COPYRIGHT © 2020  ALL RIGHTS RESERVED

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COPYRIGHT © 2020  ALL RIGHTS RESERVED

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