Authentic insights into your company

Employee
Generated
Content
STRATEGY

Authentic stories told by employees can contribute to the image of your company and strengthen your employer branding. We offer support in developing a strategy for employee generated content, and are always available to offer technical assistance to you or your employees.
Employee Generated Content Strategy
Employee Generated Content Strategy

What does employee generated content mean?

Employee generated content (EGC) is the new trend in modern marketing and describes a process whereby employees generate their own content for use in internal and external corporate communications.

Companies that in future want to champion their employees beyond traditional employee-employer regulations, will have a considerable advantage over their competitors following a more conservative approach.

Some companies are currently examining how to make best use of their employees in order to respond to the ever-growing demand for more content. And the advantage of allowing your own employees to spread the word about your company in their own networks quite frankly seems too big to miss. We recommend you use employee generated content if you want to demonstrate authenticity in internal video communications, keep a certain budget for larger productions or communicate quickly and effectively while maintaining a large audience within your own intranet. Include your employees in the generation of content about your company and strengthen your employer branding.

What advantages does employee generated content have for your company?

Employees like to identify with the company they work for these days and to be an active part of your corporate community. In-house productions can offer the opportunity for employees to demonstrate appreciation, loyalty, motivation and engagement for “their company”. This fosters a sense of community and may also motivate coworkers who tend to be less actively involved.

Employee generated content is employer branding of a fresh and authentic kind. It is much more approachable and interesting than things like booklets or leaflets.

We recommend you use employee generated content if you want to demonstrate authenticity in internal video communications, keep a certain budget for larger productions or communicate quickly and effectively while maintaining a large audience within your own intranet. Include your employees in the generation of content about your company and strengthen your employer branding.

Successful examples of employee generated content

Online content made by employees can be exciting, informative and service-oriented. Some ideas for content and formats:

  • Internal ‘ask us anything’ channel with how-to videos on technology or other processes in your company
  • Video statements on current matters of interest. Such messages can be effectively used for all levels of your company, right up to the C-suite
  • Quick and cheap product and project presentations
  • Testimonials for your products and services
  • External campaigns. Reebok was able to build a following of over 1.7 million users on Instagram and Twitter thanks to the effective involvement of their employees

Where we can help you with EGC

EGC recording equipment – easy-to-use gear

EGC concept design – storytelling and video composition

EGC tutorials – either via webinars or in person

EGC upload – via cloud-based AGC app

EGC packaging – i.e. in relation to corporate identity

EGC polishing – general quality control check

EGC editing – inc. selecting and cutting material

EGC reproduction – conversion processes and generating links

EGC distribution – effective publishing

EGC management – secure management in a DAM

WE’D BE HAPPY TO TALK ABOUT IT!

Would you like to benefit from EGC in your business? We are here to help you with technical and concept implementation.

 

Privacy Policy

WWE’D BE HAPPY TO TALK ABOUT IT!​

Would you like to benefit from EGC in your business? We are here to help you with technical and concept implementation.

 

Privacy Policy

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HOME           COMPANY           LEGAL NOTICE           PRIVACY
COPYRIGHT © 2020  ALL RIGHTS RESERVED

HOME           COMPANY
LEGAL NOTICE           PRIVACY
COPYRIGHT © 2020  ALL RIGHTS RESERVED

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INTERNATIONAL VIDEO
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Video messages & business reports

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